About Smart Rack Cards

North America’s Digital Visitor Center Network

Smart Rack Cards connects travelers with local tourism information, Visitor Centers, Chambers of Commerce, businesses, attractions, and services across North America.

Each community’s Digital Tourist Kiosk brings together local Visitor Center and Chamber links, AI-generated destination information, Deep Dive overview videos, online travel guides, and Smart Rack Cards from participating businesses.

Visitors can quickly discover where to Dine, Stay, Explore, Play, Shop Local, find Pet-Friendly businesses, Farm-to-Table experiences, and more. Local businesses can also promote special offers through Destination Deals™.

Our goal is to support, not replace, local Visitor Centers and Chambers by giving them an easy digital way to extend their reach and help visitors discover more of their community.

About the Founders

Smart Rack Cards was founded by James and his European Development Team at ESi Digital Marketing Inc. Drawing on decades of experience in technology, consulting, and digital marketing, they created the platform to help communities, Visitor Centers, Chambers of Commerce, and local businesses connect with travelers in a simple, practical digital format. The focus has always been on making local information easier to discover while helping strengthen local communities.

We have worked with our European development team since February 2013, building a long-standing and reliable working relationship. Our server infrastructure has been in continuous operation since November 2016, providing a stable technical foundation for the development and operation of our online platforms.

Mission Statement

Our mission is to help small towns and communities get noticed, attract visitors, and support local businesses - regardless of their tourism budgets, staffing, or resources.

Smart Rack Cards provides simple, affordable digital tourism tools that extend the reach of local Visitor Centres and Chambers of Commerce, helping visitors discover local attractions, businesses, services, and experiences directly from their smartphones - 24 hours a day, without expensive hardware or complicated technology.

Vision Statement

Our vision is to give every small town and community across North America the opportunity to be discovered, appreciated, and supported - regardless of its size or financial resources.

We envision a connected network of Digital Tourist Kiosks and Smart Rack Cards that puts smaller communities on the digital tourism map, strengthens local economies, and makes it easy for travellers to discover the unique people, places, and experiences that make every town worth visiting.

Discover More. Support Local. Strengthen Communities.